Branding and package design
After many years of resarch Advant Nutrition was preparing to launch their dietary supplements. The focus of the project was to design the packaging and the logo and brand style. The product is now sold in health shops, pharmacies and grocey stores in Sweden.
The logo is is simple and useful and communicates science and reseach in the typography and the positive health curve as well as a spring board into a healthier life in the extension of the d.
The packaging uses bright colors and black to give a sporty and active feel and to stand out among it's competitors. The man and woman's backs are printed over the corner, which gives an interesting tree-dimensional impression.